In a digital landscape where authenticity is paramount, user-generated content (UGC) has become a crucial element in influencing purchasing decisions. At Cogeus, we go beyond simple UGC by offering a unique solution for collecting and integrating targeted and guided videos made by real customers. Learn how to integrate these videos into key moments in the buying journey to maximize their impact.

1. Discovery: Attracting Attention

Create memorable first impressions

During the discovery phase, consumers explore different brands and products. It's the perfect time to capture their attention with authentic videos of your customers using your products. Video testimonials can create an emotional connection and make your brand memorable.

Cogeus strategy

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Use our The Harvester™ tool to guide your customers in creating short videos about their first impressions. Ask simple questions to help them structure their content: “Why did you choose this product?” or “What was your initial reaction when using it?” Integrate these videos on your home page and social networks to attract the attention of new visitors.

2. Consideration: Providing Social Proof

Build credibility with detailed testimonials

In this phase, consumers compare different options and look for reviews to validate their choice. Videos of happy customers can serve as powerful social proof, reassuring prospects about the quality and effectiveness of your products.

Cogeus strategy

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Encourage your customers to share detailed testimonials about their user experience. Ask them to talk about the features of the product, its benefits, and how it met their expectations. With our platform, you can guide customers to cover specific aspects, making videos more informative and compelling. Integrate these videos into product pages and blog posts to influence prospects in the consideration phase.

3. The Decision: Convert Prospects into Customers

Dispel doubts with convincing demonstrations

When consumers are ready to make a buying decision, videos of enthusiastic customers can be the deciding factor. They provide a personal touch and further proof that your product delivers what it promises.

Cogeus strategy

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Create case study videos where your customers share how your product solved a specific problem or improved their daily lives. These in-depth testimonials, coupled with product demonstrations, can dispel the last hesitation of prospects. Use these videos in your email campaigns and on conversion pages to build trust at the critical moment of the purchase decision

4. Post-Purchase: Building Customer Loyalty and Encouraging Sharing

Build an engaging brand community

After the purchase, videos can help strengthen the relationship with your customers and encourage loyalty. Happy customers are more likely to share their experience, creating a positive word-of-mouth effect.

Cogeus strategy

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Invite your customers to create follow-up videos where they talk about the continued use of the product and its long-term benefits. Turn these stories into content for loyalty campaigns and referral programs. Share these videos on your social networks and newsletters to keep your community engaged.

Conclusion

Integrating customer videos at every stage of the buying journey can transform the experience of your prospects and customers. At Cogeus, we facilitate this process by guiding your customers to create targeted and authentic videos using The Harvester™ and our suite of integrations. By collecting these video testimonies, you can not only increase your credibility but also build a community of loyal and engaged customers. Adopt our solution and discover how we can help you authenticate and accelerate the buying journey of your customers.